What2Cook

A fantastic collaborative campaign that is now in it’s third year and going from strength to strength. Wild Bunch Media managed the production with Steggles, Gourmet Garden Herbs and Spices, John West Seafood and MSA (Meat Standards Australia).
The brief was to come up with campaign that endorsed the products with a great recipe and a high profile chef in a 60 second TVC format.
The campaign was worked in with social media and the website, a cookbook (which we also photographed) and an in store promotion. We had the talents of Kim McKosker, Dom Rizzo and Sammy (and Bella), Dan and Steph, both winners of My Kitchen Rules to present.
Each partner involved saw an average of a 16% rise in sales whilst the campaign ran in the first year. That’s a huge a huge ROI!