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Starbucks, the world’s largest coffee chain, has unveiled a new logo which, it claims, represents its intention to move beyond its core product.
As a result, the words ‘Starbucks’ and ‘coffee’ are gone, leaving only the company’s distinctive twin-tailed siren.
The company has already begun selling ice cream and is considering selling beer and wine in some US outlets. A spokesman said that in the future “it’s possible we’ll have other products with our name on it and no coffee in it”.